Hedroc is a mental resilience and well-being service for employees in the workplace (markets: law firms, city, tech industries). Hedroc contracts with employers to offer services including psychotherapy and consultancy for employees for developing mental health policies. This ensures employees thrive at work and avoiding danger of severe mental illnesses.

The client had some original ideas as sketches, and he wanted to continue exploring the ‘rock’ concept, making the rock more engaging with more symmetrical lines, that ‘move’ looking from different angles. The end result is clean and clinical, for a corporate market and most importantly, immediately recognizable and memorable.