The company sells diamond jewelry online and to a local audience in Buffalo NY. Their main focus is engagement and wedding rings. The client wanted a clean, creative and original design. For homepage he wanted that all the categories beeing featured with areas added on each text for category descriptions. He also liked video tiles used when possible. For imagery I used lifestyle shots of people celebrating life’s special moments, that jewelry would be purchased for. It was really important that the design does not break in different screen sizes, because it must render perfectly across all screens. I provided a mockup of desktop version and also how my design is rendering on a mobile device.
March 7, 2018